Latest company updates and industry news

Building a team

  So, who am I? Well, nobody really. As in, I’m not a Harvard graduate. I’m not a management guru. And, as you’ve…
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Building Better Blogger Relations – an NGI Solutions Breakfast Briefing

Here at NGI Solutions, we recently set about developing and delivering a programme of training and thought leadership events aimed at providing specific…
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How to professionally develop without leaving the office

  March, one could argue, is traditionally seen as a time when professional development (CPD) is relegated to the bottom of the priority…
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Return of the mam

11 months ago I embarked on my biggest adventure to date when I gave birth to my little boy, Oswyn. Maternity leave is…
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xmas tree

Christmas Past and Christmas Presents

Christmas is around the corner and things are getting very festive. Everyone’s developing warm feelings of nostalgia as they finish their first mince…
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NGI Solutions’ all-time favourite Christmas adverts

While we're not about to start decking the NGI Solutions halls just yet, there has been a reasonable amount of festive chatter within…
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The uncanny parallels of PR and parenting

Last month, my colleague Nathan wrote a great blog about the marginal gains philosophy which has underpinned British Cycling’s phenomenal success. He explored how…
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Little by little

Shipping personal mattresses half way across the world, ensuring teeth are properly cleaned to improve hygiene, being taught how to clean your hands…
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One does not simply justify memes as a content plan

Why memes probably aren’t for you (or your brand)

What is a meme? "A piece of work or an idea or a term or a turn of phrase that transcends its origins…
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What do research and sculpture have in common?

I’d bet a fair amount of my mortgage that you’ve never asked yourself that question. And to be fair, neither had I, until…
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The path of least resistance – understanding customer and client experience to develop your business

This week we sent out invitations to the first in our series of thought leadership events. We're starting off by looking at how understanding…
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When footballers endorse products: 10 TV adverts that make me smile

While eating my breakfast of Sugar Puffs, Walkers cheese & onion and Carlsberg this morning, I was thinking about the start of my…
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Does AVE still have a place in PR evaluation?

When I first started working in PR, I distinctly remember being taught an equation that allowed me to work out the PR value…
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Three steps to streamline your content marketing

"Hey, we need you to write some great content for our website." Sound familiar? Sure, someone always seems to be telling us that…
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Unusual collaborations

“It is the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” — Charles…
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Socially inept?

Cue the Hovis advert music. When I was a lad, by the time I took a wider interest in the world (I did…
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Digital is centre court at Wimbledon

Bill Jinks is IBM’s chief technology officer for sales and distribution in the UK and a distinguished engineer. He leads a team of…
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Taylor Swift leaves the gym

The Brand of You

I recently went to a talk titled ‘The Brand of You’ by Michael Lyons. He told the audience we are exposed to over…
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April Fools’ brand exposure

It’s that time of year again where everyone tries to catch you out on the morning of April the 1st. No one seems…
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Transport for London

Less is more

A good photograph is as effective when it is printed as a 6x4 print as it is when put on a billboard. I’m…
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