Latest company updates and industry news

The Clare Balding ‘saga’ and the importance of media training

We recently saw a brilliant example of how a seemingly simple interview between a journalist and an interviewee can spiral out of control.…
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What can we learn from the Bell Pottinger scandal?

One of the UK’s largest PR agencies has been hit by a huge scandal and thrown out of the PRCA following its now…
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Is news written by robots the future?

It was announced recently that the Press Association has won a grant to run a news service which will use computers to write…
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Agenda announced for 4th Annual Tourism Insight Conference

              Updated Tuesday 20 June NGI Solutions has today announced the full agenda for the 4th Annual…
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How I learned to stop worrying about and love advertising

  I love advertising. It’s the child of creativity and business, and probably one of the favourites too (it supports itself). Have you…
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4th Annual Tourism Insight Conference

              NGI Solutions invites you to discuss the latest tourism trends and technologies at the 4th Annual…
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The spring effect

  What is it about this time of year that makes us feel the need to get organised? Improve things? Freshen things up?…
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Hadrian’s Cavalry unleashed!

  We struggled to rein in the horse and helmet puns this week as we galloped towards the launch event for Hadrian's Cavalry…
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Building a team

  So, who am I? Well, nobody really. As in, I’m not a Harvard graduate. I’m not a management guru. And, as you’ve…
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Building Better Blogger Relations – an NGI Solutions Breakfast Briefing

Here at NGI Solutions, we recently set about developing and delivering a programme of training and thought leadership events aimed at providing specific…
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How to professionally develop without leaving the office

  March, one could argue, is traditionally seen as a time when professional development (CPD) is relegated to the bottom of the priority…
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Return of the mam

11 months ago I embarked on my biggest adventure to date when I gave birth to my little boy, Oswyn. Maternity leave is…
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xmas tree

Christmas Past and Christmas Presents

Christmas is around the corner and things are getting very festive. Everyone’s developing warm feelings of nostalgia as they finish their first mince…
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NGI Solutions’ all-time favourite Christmas adverts

While we're not about to start decking the NGI Solutions halls just yet, there has been a reasonable amount of festive chatter within…
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The uncanny parallels of PR and parenting

Last month, my colleague Nathan wrote a great blog about the marginal gains philosophy which has underpinned British Cycling’s phenomenal success. He explored how…
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Little by little

Shipping personal mattresses half way across the world, ensuring teeth are properly cleaned to improve hygiene, being taught how to clean your hands…
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One does not simply justify memes as a content plan

Why memes probably aren’t for you (or your brand)

What is a meme? "A piece of work or an idea or a term or a turn of phrase that transcends its origins…
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What do research and sculpture have in common?

I’d bet a fair amount of my mortgage that you’ve never asked yourself that question. And to be fair, neither had I, until…
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The path of least resistance – understanding customer and client experience to develop your business

This week we sent out invitations to the first in our series of thought leadership events. We're starting off by looking at how understanding…
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When footballers endorse products: 10 TV adverts that make me smile

While eating my breakfast of Sugar Puffs, Walkers cheese & onion and Carlsberg this morning, I was thinking about the start of my…
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Does AVE still have a place in PR evaluation?

When I first started working in PR, I distinctly remember being taught an equation that allowed me to work out the PR value…
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Three steps to streamline your content marketing

"Hey, we need you to write some great content for our website." Sound familiar? Sure, someone always seems to be telling us that…
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Unusual collaborations

“It is the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” — Charles…
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Socially inept?

Cue the Hovis advert music. When I was a lad, by the time I took a wider interest in the world (I did…
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Digital is centre court at Wimbledon

Bill Jinks is IBM’s chief technology officer for sales and distribution in the UK and a distinguished engineer. He leads a team of…
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Taylor Swift leaves the gym

The Brand of You

I recently went to a talk titled ‘The Brand of You’ by Michael Lyons. He told the audience we are exposed to over…
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April Fools’ brand exposure

It’s that time of year again where everyone tries to catch you out on the morning of April the 1st. No one seems…
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Transport for London

Less is more

A good photograph is as effective when it is printed as a 6x4 print as it is when put on a billboard. I’m…
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Why I’m predictably delighted by ‘surprise and delight’ experiences

I’ve had a few meetings with Virgin Trains East Coast recently. The east coast mainline provider is now part of the Virgin group…
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Mark Williams

Mr LinkedIn or: How I learned to stop being sceptical and love the world’s largest professional network

Earlier this month, Kathie Wilcox (who heads up our marketing and comms team) attended a much anticipated event hosted by UNW and led…
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