Building Better Blogger Relations – an NGI Solutions Breakfast Briefing

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Here at NGI Solutions, we recently set about developing and delivering a programme of training and thought leadership events aimed at providing specific insight on a range of topics that may be of particular interest to our partners and colleagues at businesses across the city. We’re hosting the latest in this series of events next month. Building Better Blogger Relations will be delivered in partnership with Life in Geordieland blogger, Rachel Kershaw and is perfect for anyone who is looking to better understand how a blogger engagement strategy can benefit their business.

Increasingly blogs and bloggers have become an integral part of the marketing mix. With the rise of social media and the decline of traditional press, bloggers have carved out an important role in communications – often becoming highly trusted individuals with their own brands, dedicated audiences and expert knowledge in their given field.

In this two hour breakfast briefing, NGI Solutions lifts the lid on how to build a successful blogger relationship strategy. The session will help you understand how to make the most of working with bloggers in order to reach your customers and target audiences via these highly influential individuals.

What will the session include:

  • Understanding bloggers – what makes them different to press?
  • How do blogs fit into your overarching PR strategy?
  • Should I pay to play – do you need a budget to build a successful strategy?
  • Building relationships and making the approach.
  • Content creation – how can you create and facilitate dynamic blog content?
  • What do bloggers actually want from brand partnership?

Key event details:

  • Date: Tuesday 04thApril 2017, 08:00 – 10:00.
  • Location: Boardroom – NewcastleGateshead Initiative, 9thFloor Baltic Place East, South Shore Road, Gateshead, NE8 3AE
  • Cost: £50: breakfast will be included.

If you’d like to attend, please email Shelley Armstrong at shelley.armstrong@ngi.org.uk by Friday 24 March 2017, and please do get in touch if you have any queries or indeed requests for topics that we might cover at this or future events.

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