Category Archives: Marketing

Marketing trends to leave in 2017

There’s always a lot of hype around New Years Eve and the start of a new calendar year, usually as it lets us…
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Things I found in my “Good and bad examples of stuff” email folder

I have a folder in my email inbox for marketing emails that are particularly bad or especially good. It’s been there for 8…
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How I learned to stop worrying about and love advertising

  I love advertising. It’s the child of creativity and business, and probably one of the favourites too (it supports itself). Have you…
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Hadrian’s Cavalry unleashed!

  We struggled to rein in the horse and helmet puns this week as we galloped towards the launch event for Hadrian's Cavalry…
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Building Better Blogger Relations – an NGI Solutions Breakfast Briefing

Here at NGI Solutions, we recently set about developing and delivering a programme of training and thought leadership events aimed at providing specific…
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NGI Solutions’ all-time favourite Christmas adverts

While we're not about to start decking the NGI Solutions halls just yet, there has been a reasonable amount of festive chatter within…
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The uncanny parallels of PR and parenting

Last month, my colleague Nathan wrote a great blog about the marginal gains philosophy which has underpinned British Cycling’s phenomenal success. He explored how…
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Little by little

Shipping personal mattresses half way across the world, ensuring teeth are properly cleaned to improve hygiene, being taught how to clean your hands…
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One does not simply justify memes as a content plan

Why memes probably aren’t for you (or your brand)

What is a meme? "A piece of work or an idea or a term or a turn of phrase that transcends its origins…
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When footballers endorse products: 10 TV adverts that make me smile

While eating my breakfast of Sugar Puffs, Walkers cheese & onion and Carlsberg this morning, I was thinking about the start of my…
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