Last year was a successful one here at NGI Solutions – we delivered some high-profile campaigns, alongside a number of key contract wins.
The new business we won was spread across all the services that we offer and came from clients based throughout the UK. Our recent wins include a research project with Intu Eldon Square and a lead generation contract with the joint venture delivering the Milburngate development in Durham.
Throughout the year the research team also delivered projects for Leeds BID (Business Improvement District), Leeds City Council and Wild in Art. The work that we have delivered includes focus groups, on the ground interviews and increasingly the use of digital insight techniques.
Our marketing, digital and PR contracts have included projects for marine insurer North P&I, Hadrian’s Cavalry and recruitment firm FiveThree7. Projects have ranged from website development and social media strategy through to PR and marketing campaigns.
Don’t take our word for it though – public art producers Wild in Art engaged with us to understand the economic impact of their trails in Dundee, Brighton, Tyne and Wear and Birmingham.
Ruth McAllister, marketing director at Wild in Art, said: “We engaged NGI Solutions as we wanted to gain an understanding of the types of visitors coming to our trails and the reasons they were coming. We also wanted to understand the impact the events were having on the host destination.
“NGI Solutions has now provided us with data on four trails and this has given us fantastic insight into the impact of our events both economically and socially. The research is also providing us with the ability to make more strategic decisions on future trails.”
Our director James Ealey commented on the success of the business this year: “Last year was a successful one for us with a significant increase in our turnover and the width and breadth of our client base, and we have ambitious plans for further growth moving forward.
“We have won a number of new projects both in the North East and further afield – with around a third of these now coming from out of the region. On top of these new projects we have continued to work with our retained clients across research, marketing and PR.
“Typically, businesses come to us when they’re worried they don’t have accurate data to inform business decisions, annoyed at getting limited results from their marketing resources or dissatisfied with the performance of their website or social media activity. Our insight-led approach allows our clients and ourselves to be properly informed when starting any campaign and ensure we always get the best results.”
We are an insight-led research, marketing, PR and digital agency – have a look at our case studies to get a flavour of how we help our clients.
All income that we generate reinvested back into the work that NewcastleGateshead Initiative does to support our region grow and prosper.