The path of least resistance – understanding customer and client experience to develop your business

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This week we sent out invitations to the first in our series of thought leadership events. We’re starting off by looking at how understanding customer and client experience can make a real impact on business growth. Read on to find out more about the event and book your place here if you’d like to attend.

What’s this event about?

Customers and clients are the lifeblood of our businesses.

But how well do we understand their behaviours, motivations and influences? What are the potential stumbling blocks on that path to purchase? If you’re not looking to increase your customer understanding, you can be sure that your competitors are.

For this event, we are delighted to welcome our guest speaker, Rachel Turnbull, chief executive at TT2 Limited. Rachel has overseen the expansion to a two-tunnel offering and has also used a variety of customer insight to drive future growth of the business.

Our own Ian Thomas (senior research manager at NGI Solutions), will draw on global illustrations and our own client experiences, to demonstrate how a genuine understanding of your customers delivers long-term, sustainable business growth.

Location and timings
NewcastleGateshead Initiative offices, 9th Floor, Baltic Place East, South Shore Road, Gateshead NE8 3AE

Wednesday 21 September, 8am – 10am
8am: Registration, breakfast and networking
8.30am: Keynote presentation, guest speaker and workshop
9.45am: Formal close and networking

How do I register?
Tickets cost just £12 each. Simply click here to book a place for you and your colleagues.

About our thought leadership events

What are these events?
Delivered by NGI Solutions, with a range of keynote guest speakers, our series of thought leadership events across all aspects of research, marketing and PR are designed specifically to add value to your business.

How do they add value?
We don’t just simply pose a range of questions and thought-provoking issues. Our events are designed to ensure that in your role, in your business, there will be relevant material you can use on a day-to-day basis.

And, we will be asking you to send in your questions and queries in advance to help inform our content delivery, in addition to taking part in the insight workshop – an open forum session which follows on from our speakers.

Who should attend?
Putting it bluntly – you!

The events are targeted at chief executives, MDs and marketing professionals; they will provide insight to help add value to your bottom line.

And of course, it’s a great opportunity to network with some of the region’s key decision makers.

Post by James Ealey, Business Development Director

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