“We asked NGI Solutions to plan and deliver PR training for National Trust staff responsible for local marketing and communications activity within the North of England. The aim was to build confidences when it comes to identifying news, writing and pitching to the media and bloggers, giving interviews and planning PR content into their wider marketing mix. Working alongside NGI Solutions to deliver this bespoke training really enabled us to bring internal clients up to speed with the fast paced and changing world of media and PR from an external and internal perspective.”
Sadie Parker, PR and Communications Consultant, National Trust North
The National Trust protects and opens to the public more than 350 historic houses, gardens and ancient monuments across England, Wales and Northern Ireland.
NGI Solutions worked with National Trust North to deliver PR and communications training for 30 members of staff from sites across the North East and North West. The one-day training workshops delivered at Holy Jesus Hospital (Newcastle upon Tyne) and Quarry Bank (Cheshire) focused on identifying news stories, communicating news to media and using social media to promote news stories online.
A section on blogging generated some fantastic discussion around working with non-traditional media and the benefits that come from engaging with online influencers.
Practical sessions gave attendees the chance to research and write a news release, practise preparing for and delivering a broadcast interview, and create a communications plan for a news story at their venue.
Image credits: Puffin, Farne Islands - Nigel Roddis; Cragside - John Millar; Lindisfarne - Paul Stevenson.