Hadrian’s Cavalry unleashed!

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We struggled to rein in the horse and helmet puns this week as we galloped towards the launch event for Hadrian’s Cavalry with unbridled enthusiasm. (I didn’t say they were good puns.) In amongst all the excitement, I decided to hack together a blog – to share our experience of the run up to an event launch and some of the horse puns*.

*Far safer than the helmet puns.

Monday 3 April – 4 days to go

11.30am: Our weekly Hadrian’s Cavalry team meeting. Having been involved with the project since early last summer, the launch events on 7th April marked a particular milestone for us.  Time for one last walk-through of what we needed for the big day. And no more horsing around.

Key activity for Monday:

  • • Sign off flyer for Turma! – the showcase live event of Hadrian’s Cavalry (more on that later).
  • • Sign off t-shirts (gifts for the client).
  • • Final preparation for media opportunity around Ribchester-style Roman cavalry helmet install at Great North Museum: Hancock.

Proof of the t-shirt design. Not the lengthiest of proofreading tasks.

Tuesday 4 April – 3 days to go

5.04pm: Sent a quick email to Andy at Potts to check we were still on track for a delivery of Turma! flyers to Carlisle on Wednesday. Perhaps a slight sign of nerves from me. None from Andy though. “Neigh bother”, he said.

Key activity for Tuesday:

  • • Some last changes to the promotional videos.
  • • Guest badge printing for the VIP event.

Wednesday 5 April – 2 days to go

9.00am: Media opportunity for BBC Newcastle around Ribchester-style Roman cavalry helmet install at Great North Museum: Hancock.

Picture shows Jim Peters, British Museums Collections Manager, with a rare Ribchester-style Roman cavalry helmet at Great North Museum: Hancock (Newcastle), where it is on loan from the British Museum.

6.42pm: Helmet install featured on BBC Look North.

Key activity for Wednesday:

  • • Media opportunity at Great North Museum: Hancock.
  • • PowerPoint slides for speakers at VIP event signed off and sent to AV company R&B Group.
  • • Final preparation for visit of Sophie Campbell (Travel Writer, The Telegraph).  Read article
  • • Promotional videos (filmed and edited by Fuzzy Duck) signed off.


Thursday 6 April – 1 day to go

11.37am: Turma! flyers arrive, spurring on some finally marketing preparations.

Key activity for Thursday:

  • • Final website checks.
  • • Scheduling weekend social media activity.
  • • Building and scheduling weekend email to Hadrian’s Cavalry database.

Hadrian’s Cavalry print materials. Designed (and photographed) by Bivouac.

Friday 7 April – saddle up, it’s go time!

10.00am: The start of a full day of launch events along Hadrian’s Wall. First stop: Senhouse Roman Museum in Maryport.

Hadrian’’s Cavalry exhibition at Senhouse Roman Museum (Maryport, Cumbria) with children from Maryport Jnr School. To mark the launch of the new Hadrian’’s Cavalry exhibition on Saturday 8 April, Bill Griffiths, head of programmes for Tyne & Wear Archives & Museums and chair of the Hadrian’’s Cavalry steering group, was joined by Roman cavalry re-enactor Arran Johnston to travel the length of Hadrian’’s Wall, visiting five of the 10 Hadrian’’s Cavalry museums and heritage attractions.

Key activity for Friday:

  • • 10-hour launch event finishing with the VIP event at Segedunum Roman Fort, Baths and Museum.
  • • Glass of wine with a Roman cavalryman.

Hadrian’’s Cavalry exhibition at Segedunum Roman Fort, Baths and Museum (Wallsend).


Post by Shelley Johnson, Marketing Manager

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