Newcastle Castle: PR Campaign

Newcastle’s original landmark attraction The Black Gate & Castle Keep relaunched as a single visitor experience as Newcastle Castle in March 2015. NGIS was tasked with delivering a targeted PR campaign around the relaunch to raise the profile of the attraction to potential visitors regionally and further afield.

The short campaign saw results worth an estimated £48,600 (Advertising Value Equivalent) throughout March and April. With a combined circulation of 6.4 million, key pieces were secured nationally (Guardian, Travel GBI and Discover Touring), regionally (including The Journal, BBC Look North & Tyne Tees), and across a selection of high-profile regional blogs, (including North East Family Fun, Life in Geordieland, New Girl in Toon).

From The Client

“The team at the NGIS were absolutely brilliant in their advice and suggestions of where to take advantage of marketing opportunities and how we could work efficiently as a small team with very limited marketing resources. However, their real success was in securing us almost £50K of editorial across a number of key regional and national media (such as the Guardian's travel supplement), and in also harnessing the support of the blogger community. This helped not only to gain greater exposure but also to develop key links with people for future collaboration. I can't recommend the NGIS highly enough; they're efficient, hard-working, targeted in their approach and are really nice people to work with!”

Kate Sussams, Project Manager, Newcastle Castle