“We commissioned the research team at NGI Solutions to conduct visitor profiling across Warwickshire in Spring and Summer 2017 to support the research they had previously completed for the Coventry 2021 City of Culture bid. Through this research they were able to provide data regarding satisfaction, motivation for visits, expenditure patterns, and demographic data of visitors.
"This insight has hugely helped to inform development and marketing decisions moving forward. We would recommend them to other Destination Management Organisations who are concerned they lack the resource, data and expertise to fully understand their destination. ”
Alex Holmes, Project Manager, Infrastructure & Regeneration Economic Growth, Warwickshire County Council