Great, you now have a solid plan of action, but how can you make it easier for anyone else involved? By this, I mean managers, colleagues, agencies, etc.
One application I’d recommend is Trello, a free project management tool built for team use. Although it works well as a personal work organiser too.
It allows you to create boards and then assign cards under each board. For example, you could have a board for scheduled content and then have cards for each post.
As well as this, it sends you reminders before the due date – so you have no excuse to miss a deadline. You can also assign other members to these boards and specify particular jobs for them, meaning they will also get notifications.
In essence, you could use Trello as a personal content plan or as a project management tool – it’s that versatile.
Some more in-depth articles will go on to talk about key points around users, actions and rankings. Every one of these matters deserves its own blog, so I’m avoiding the opportunity to dive too deep into it.
Personally, I think there are two necessities to great online content; grammar and readability. If your copy is full of mistakes, I don’t want to read it. Likewise, if it’s hard to read, I don’t want to read it.
And I’m not alone; this is the mindset of pretty much all consumers.
If you don’t know the difference between your and you’re, don’t worry, there are tools to help.
My favourite is Grammarly, which is a much better version of Word’s spelling and grammar checker.
The one thing I love about it is the Chrome plugin. This allows you to check your content across a range of platforms including CMS, social media, browsers and more.
Another great app is the Hemingway Editor, which helps to show you how readable your text is. I’ll often write my blog or article in Grammarly and then paste it into Hemingway for the second edit.
It highlights where your content needs improvement, with five colours for the following:
• Yellow (sentence is hard to read)
• Red (sentence is very hard to read)
• Purple (phrase has simpler alternative)
• Blue (use of adverbs)
• Green (use of passive voice)
It then grades your work, with a low grade being easier to read than a high grade. Using the highlighted suggestions, you can then make amendments and improve your grade i.e. your content’s readability.
Those who want to go further could look into tools for imagery, as well as social media scheduling. I’d recommend taking a look at Buffer and Pablo, who are owned by the same company.
Of course, this is just a snippet of what tools are available to streamline your content. There are hundreds of great tools, and every marketer has their preference.
One thing is consistent; good marketers make use of these to ensure their work is of the highest quality and is created as efficiently as possible.
By David Morton, Social Media and Digital Content Executive